THE PARFOIS GIFT HOTEL

X Futura Project

The Parfois Gift Hotel was an immersive pop-up experience that transformed a classic space in Madrid’s Chueca neighborhood into a fictional boutique hotel. Designed to redefine holiday shopping, the project invited visitors to discover the brand’s collection through a series of “themed rooms” that felt like a sanctuary rather than a store.

The journey led guests through a lobby featuring a grand piano, a suite dedicated to jewelry and handbags, and a cocktail bar repurposed to showcase footwear. To enhance the hospitality theme, the experience included a customization station for bags, a daily photobooth, and scheduled treats like hot chocolate and live music.