Estee Lauder Pop Up Store

X Futura Project

For this Estée Lauder activation, two opposing spaces in Madrid were transformed into a unified brand experience. The AUAKT Bar acted as a social hub for live talks and brunch, while the Mercules Clubhouse was reimagined as an exclusive boutique.

Defined by a sophisticated beige palette, the design featured a sculptural installation of multi-colored wooden verticality to showcase the foundation’s diverse shade range. Every element, from the custom-crafted makeup stations to the luxury organizers, was designed to balance high-end functionality with a minimalist, cohesive aesthetic.