Flagship store for the greek brand Zeus + Dione

X En Route Architects

Athens & Le Bon Marché, Paris

This Athens-based showroom focuses on the tactile materiality of the brand’s fabrics. The layout is defined by a curved glass partition that serves as a sculptural hanging system, separating the window display from the changing area. Opposite, a mirrored wall and corrugated surfaces provide contrast and storage.

The space is anchored by floating wooden modules for accessories and a versatile movable seat. Extending this concept to Paris, a pop-up at Le Bon Marché featured a golden metallic structure inspired by the Argalios, a traditional Greek weaving loom, bridging heritage with modern retail design.