Double wear cube

X Futura Project

The Cube is a nomadic public kiosk designed for Estée Lauder’s Double Wear Collection. This $4 \times 4 \times 3$ meter structure features a metal framework and beige plexiglass panels, seamlessly blending a professional makeup studio with a curated coffee corner.

The experience was meticulously tailored to the collection’s skin tones, offering personalized shade consultations alongside specialty coffee and eclairs. To enrich the activation, the space featured a “poem postcard” station and live painting by artist Carlota Perez de Castro.

After its debut, the Cube traveled to Barcelona and Malaga, where its mirrored facades reflected the urban surroundings, integrating the brand into the unique charm of each city.