The Cube is a public kiosk designed exclusively for Estée Lauder’s Double Wear Collection. This versatile structure seamlessly accommodates both makeup application and a coffee corner, ensuring a clear division of activities. The Cube was trasported in different locations, captivating audiences and making the experience accessible to all. It’s nomadic character is what makes this kiosk unique and special.
Standing at 4 x 4 x 3 meters, the Cube features a sturdy metal framework adorned with 0.08 x 0.08-meter metal tubes and beige-toned plexiglass panels. Every detail, from the curated coffee selection to delectable eclairs, to personalized consultations by skilled makeup artists matching your perfect Double Wear shade, was meticulously tailored to complement the Collection’s diverse neutral skin tones.
From the different types of coffees, to the eclairs, to the personalized selection by professional makeup artists of your own Double Wear tone. Two complementary activities accompany the Cube, on one side a structure that supports poem postcards that everyone can take as a souvenir and on the other side the live painting of the artist Carlota Perez de Castro.
Continuing its journey, the Cube visited Barcelona and Malaga, adorned with mirror facades that engaged with the urban surroundings, reflecting the unique charm of each city.