Estee Lauder Pop Up Store

X Futura Project

In the heart of Madrid,  two opposing stores were converted into a captivating Pop Up shop for Estée Lauder’s Double Wear Foundation. The AUAKT Bar served as a dynamic space, hosting live performances, talks, and a brunch experience. In contrast, the Mercules Clubhouse underwent a complete metamorphosis, serving as an exclusive pop-up store dedicated to the Double Wear Foundation. 

The overarching color scheme for the event was a sophisticated and neutral beige, providing a chic backdrop for the experience. A display installation took center stage, featuring a beige base adorned with vertical wooden pieces in an array of colors. This artistic showcase effectively communicated the diverse tones available within the Double Wear Foundation range. Functional spaces were strategically integrated into the design, with a cashier table and a specially designed makeup table in beige. The latter featured luxury crafted compartments for mini makeup bottles, accompanied by engraved boxes for cotton pads and discreet trash disposal.