Creative Design for Namaste Ireland

The Enosi Collection is a yoga mat designed for Namaste Ireland’s return to the yoga scene re-establishing the bond with the yoga community and injecting new energy into the practice. The project reflects the principles of the brand, like hope, connection, and communal practice and serves as a mood setter, ushering in refreshing opportunities for physical events and shared experiences on the mat.

The collection’s name, “Enosi,” draws inspiration from the Greek word “ένωσις,” signifying union, connection, association, and junction. The curated color palette defines a mood of serenity, exaltation, release, rapture, comradery, and engagement. Each color seamlessly blends into a soft, blurred whole, embodying the thematic essence of the collection.

A set of white-orange gradient abstract lines defines a second layer to the design, which derives inspiration from various yoga poses, capturing the fluidity of movement within space. Viewing the mat as a canvas, the human body’s movements translate into graceful curves, creating a harmonious dance on the mat. The carefully chosen elements contribute to an overall sense of unity, encouraging users to feel a deep connection with their practice, fellow yogis, and the broader community.