Hoff Shoe Collection Showcase, Madrid

X Futura Project

The Hoff Shoe Collection Showcase was a dynamic design project created to introduce Hoff’s latest shoe collections to a select group of influencers and fashion enthusiasts. Held at the WeCollect Gallery in Madrid, the event transformed the gallery space into a captivating experience that perfectly complemented Hoff’s diverse shoe offerings. The space was divided into four distinct sections: The Sneakers, The Alpine Scape, the Winter Garden, and the Drops. 

The Sneakers Collection:

This vibrant section of the event featured three colorful exhibitors that provided the perfect backdrop for Hoff’s Sneakers Collection. The bold and dynamic design elements emphasized the playful and energetic nature of the shoe line, making it a visually striking focal point of the event.

The Alpine Scape:

Hoff’s winter collection, The Alpine Scape, was showcased against a backdrop of shiny foil walls, creating a captivating icy atmosphere. A giant XL pillow served as a cozy and inviting display for the collection, which included boots, bags, gloves, and scarves. The juxtaposition of the pillow and the shiny foil walls offered a unique blend of comfort and luxury, perfectly encapsulating the spirit of the collection.

The Winter Garden:

The Winter Garden section of the event featured various wooden podiums in different heights, elegantly arranged on dark soil. This arrangement created an earthy and organic atmosphere, beautifully showcasing the Winter Garden collection’s natural and elegant designs. 

The Drops Collection:

The Drops Collection took center stage with a captivating rope installation, where shoes were strategically hung at different heights, creating a mesmerizing rope maze within the gallery space. To complement this innovative setup, a three-part yellow furniture arrangement added a pop of color and functionality to the area.