The Vitamin Sessions x Bobbi Brown Pop- at the Lamarca Well

X Futura Project

March 2023

The Vitamin Sessions was a transformative two-day pop-up for Bobbi Brown that turned Lamarca Well into a holistic wellness destination. The space was designed as a multi-sensory journey, featuring a vitamin-enriched juice bar and a dedicated zone for facial yoga sessions.

The activation seamlessly blended education with artistry, offering a workshop area for skincare techniques and a “Glow Bar” for personalized makeup consultations with Bobbi Brown experts. Set to the energy of a live DJ, the event bridged the gap between beauty and well-being, creating an immersive environment for the brand’s community.